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EA Sports renews deal with Man City

Manchester City has renewed its contract with EA Sports, reports www.sportspromedia.com/. The renewal is for three years and was announced in Hong Kong, where City will play a friendly match against South China on Wednesday.

Gaming pods, featuring EA Sports' famous Fifa game, will be installed in the family stand at City's Etihad Stadium home, while an 'experiential gaming hub' will be set up outside the ground in City Square, the club's fan entertainment area.

The innovative EA Sports-branded hospitality box, installed at the Etihad as part of the original deal, will also continue.

"EA Sports is one of the best known brands in the world, not only within the games industry, but also among sports fans the world over," said City's chief commercial and operating officer Tom Glick.

"Proof positive of the appeal to our supporters is that registrations among City fans for Fifa 13 - one of the all-time top selling global games- has way exceeded the 400,000 mark. This is a remarkable figure and is testament to the strength of this now established partnership."

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