EA Sports FIFA 11 - demo now available!

International Lineup of 17 FIFA 11 Cover Athletes Unveiled as FIFA 11 demo launched today.

16 September 2010, AUSTRALIA – Electronic Arts Inc. (NASDAQ: ERTS) announced today that a full playable demo of EA SPORTS™ FIFA 11 is now available to download for the PlayStation®3 computer entertainment system at the PLAYSTATION Store, for the Xbox 360® videogame and entertainment system by Xbox Live Gold Members from Xbox Live Marketplace, and for PC at WWW.FIFA.EASPORTS.COM. Xbox Live Silver Members will have access to the demo from 23 September.

Play as Chelsea, Barcelona, Real Madrid, Juventus, Bayer Leverkusen and Olympique Lyonnais and experience how FIFA 11 reinvents player authenticity, on and off the ball, with the all-new Personality+ feature. Individual abilities are now reflected in-game, allowing clear differentiation for every player on the pitch.

Users will also experience true freedom in man-to-man interactions with 360° Fight for Possession options, that transforms physical play from lateral jostling to full 360° collisions. The new Pro Passing feature also ensures pass accuracy is determined by a gamer’s ability on the control pad, and player skill, situation and urgency on the pitch.

The FIFA 11 demo features an exhibition match with three minute halves in Real Madrid’s home stadium, Estadio Santiago Bernabeu, and users will be able to upload created in-game videos to EA SPORTS Football World. Fans who go to Facebook® to play EA SPORTS FIFA Superstars and complete achievements will receive exclusive access to Arsenal and Emirates Stadium to play in the FIFA 11 demo.

EA SPORTS today unveiled its global lineup of international football stars that will adorn FIFA 11 packaging and be integrated into marketing and advertising campaigns around the world.

FIFA 11 will be localised into 18 languages and available in 51 countries. Led by the 28-year-old Brazilian, Kaka, the 17 global superstars hail from 15 countries, represent 14 different teams and play in 9 international football leagues, an ideal match for the World’s best-selling* sports videogame. With 2 FIFA World Cup™ titles, 5 Champions League titles, 32 national championships and 1 European title, EA SPORTS presents the strongest team of cover athletes it has ever assembled for its FIFA franchise.

“It is a great honour to unite so many exceptional football players on the FIFA 11 team,” said Matt Bilbey, Vice President of Football, EA SPORTS. “This mix of superstars from all over the world, each with their own unique style and passion for the game, and their different kind of amazing playing styles perfectly represents what FIFA 11 stands for – a true authentic and global football game of unprecedented quality.”

FIFA 11 Player Line Up:

Visit http://www.facebook.com/easportsfifa to join the EA SPORTS FIFA Facebook group or visit WWW.FIFA.EASPORTS.COM for more information about the game. Screenshots are available at http://info.ea.com.

FIFA 11 will be available in Australia from 30 September 2010 for the PlayStation®3, Xbox 360®, Wii™, PC, PlayStation®2, Nintendo DS™, PSP® (PlayStation®Portable) system and mobile.