Championship Derby County have agreed a two-year deal with TradeNext, an Indian-owned financial trading company.
The organisations have signed a âpreferred partnershipâ agreement and will collaborate on a series of community initiatives. First team players will also appear in a series of TradeNext videos to introduce âsupporters and potential clients to the world of financial tradingâ.
The deal marks TradeNextâs first soccer partnership in the UK, although it already has soccer ties with the Indian states of Punjab and Gujarat.
Derby Countyâs chief executive, Sam Rush, said: âTradeNext is an extremely forward-thinking company and we are delighted to welcome them as our latest âpreferred partnerâ.
âWe believe this is a tremendous opportunity for Derby County and TradeNext to work closely and provide supporters with an insight of financial trading.â
For breaking stories and all the great banter like us on Facebook: facebook.com/tribalfootball