Championship Derby County have agreed a two-year deal with TradeNext, an Indian-owned financial trading company. The organisations have signed a 'preferred partnership' agreement and will collaborate on a series of community initiatives. First team players will also appear in a series of TradeNext videos to introduce 'supporters and potential clients to the world of financial trading'.
The deal marks TradeNext's first soccer partnership in the UK, although it already has soccer ties with the Indian states of Punjab and Gujarat.
Derby County's chief executive, Sam Rush, said: "TradeNext is an extremely forward-thinking company and we are delighted to welcome them as our latest 'preferred partner'.
"We believe this is a tremendous opportunity for Derby County and TradeNext to work closely and provide supporters with an insight of financial trading."
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