Derby County to rebrand Pride Park
Championship club Derby County are set to rename their home ground Pride Park next month for financial reasons.
The Rams will change the venue to iPro Stadium after signing a 10-year deal with the sports drink company in a deal worth £7million.
"To ensure that Derby County remains as competitive as possible we need to explore all forms of revenue generation," said Derby president and chief executive Sam Rush.
"Stadium naming rights is a key asset for the club and we are delighted that we have been able to reach an agreement with iPro.
"iPro is a challenger brand that is looking to gain significant market share and we believe that the partnership works well for both parties.
"This agreement, which we believe to be ground-breaking, is the culmination of a huge amount of work from all parties."
Derby will play their first official home game at iPro Stadium against Blackpool on December 7.
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