Championship club Derby County are set to rename their home ground Pride Park next month for financial reasons.
The Rams will change the venue to iPro Stadium after signing a 10-year deal with the sports drink company in a deal worth £7million.
"To ensure that Derby County remains as competitive as possible we need to explore all forms of revenue generation," said Derby president and chief executive Sam Rush.
"Stadium naming rights is a key asset for the club and we are delighted that we have been able to reach an agreement with iPro.
"iPro is a challenger brand that is looking to gain significant market share and we believe that the partnership works well for both parties.
"This agreement, which we believe to be ground-breaking, is the culmination of a huge amount of work from all parties."
Derby will play their first official home game at iPro Stadium against Blackpool on December 7.
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