Fruit and vegetable producer Del Monte has been named as the title sponsor of this year's GCC Club Cup Championship, a tournament played by leading teams from the United Arab Emirates, Saudi Arabia, Qatar, Kuwait, Bahrain and Oman, reports, www.sportspromedia.com/. The tournament will be played across the Gulf region, beginning on 3rd February and concluding on 27th May.
Del Monte's sponsorship has been positioned as part of its social responsibility programme and is part of its mission to support youth and sport across the region.
"We are proud to be associated with one of the most important cups in the region," confirmed Virginie De Beco, the company's Middle East and North Africa marketing director.
"As a strong promoter of healthy living, we are very focused on encouraging communities to adopt regular sport activities. We hope that through our association, people will not only enjoy watching the football games but will also embark on an active lifestyle."
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