Daihatsu and Man City strike deal

Manchester City have announced a regional sponsorship agreement with Japanese carmaker Daihatsu, reports www.sportspromedia.com/

Throughout the course of next season Daihatsu will serve as the club’s official automotive partner in Indonesia, entitling the company to use City’s crest and players across its dealership network.

The deal will see City players feature in a television advert for Daihatsu later this year and make appearances at promotional events as part the club’s tour of Southeast Asia this summer.

Tom Glick, City’s chief commercial and operating officer, said: “City and Daihatsu share both a pioneering spirit and commercial ambition, driving both brands forward.

“We look forward to working with Daihatsu to create innovative campaigns for the millions of Indonesian fans and customers of both of our organisations fusing their passion for great football and cars.”

The Daihatsu agreement is City's second in Indonesia this year, following April's deal with energy drinks manufacturer Extra Joss.

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