"We are all Barça fans in the family, but everyone must understand that we are with Arsenal. At this moment, he is happy and enjoying himself there. The club values him highly," he said.
"Cesc can adapt to wherever he plays. He loves to play football and I am sure that he could fit in at any club.
"Any person in a job likes it if another company tells them they are fans and that they would like them to join their company.
"Of course, he likes to hear that Barça or Milan or Madrid like him, Anyone would.”
He went on to reveal that former Madrid president Florentino Perez had previously attempted to lure his son to the Spanish capital.
"The only thing that I can say about Florentino Perez is that four years ago he came to us and we said no. There was a lot of money on the table and we said no.
"We felt that it was not the best moment for Cesc to move. He has to think of himself and it is not all about money."