West Ham United boss Alan Curbishley admits his plans for the club aren't going to happen overnight.
He said: "In the summer I sat down with Eggert (Magnusson, the chief executive) and said we need to be on the back pages for the right reasons, for footballing reasons.
"We know if we can do it on the pitch, we can push on as a club. Everyone is aware of our plans for the stadium and we have the facility to do that.
"In the summer we brought in players like Scott Parker, Kieron Dyer and Craig Bellamy, players with Champions League experience or hungry to get back into international football.
"With the players we have got here now, we are attractive.
"All I want is to try to build something. It may sound unambitious but you can't do it quickly. After four topsy-turvy years we are trying to lay some foundations this year."