League OneCrewe Alexandra have extended their shirt sponsorship deal with cereal brand Mornflake into an 11th season, www.sportspromedia.com/. Mornflake's mill and headquarters are based in Crewe and the company has now become the longest-serving main sponsor in the club's history.

The new one-year deal will expire at the end of the 2015/16 season.

"Throughout our highs and lows we have always been able to rely on Mornflake. It is a great ambassador for the area, flying the flag high for Crewe as it exports products to countries across the world," said Crewe club secretary Alison Bowler.

"Fans know it as a top local employer and great friend to the club while players wear the company logo on their shirts with pride."