Coors brewers become new partner of Sheff Utd
Sheffield United have announced Molson Coors, the Global Family Brewer, as a new partner of the club, reports euFootball.BIZ Molson Coors, whose brand portfolio includes leading brands Carling, Coors Light, Grolsch and Worthington's, has signed a three-year, six-figure deal with the club, starting in June, 2010.
As part of the deal, Molson Coors has been installed as the official beer supplier of Sheffield United.
The partnership with Sheffield United has been agreed with a view to Molson Coors extending its links with the Blades' international network of clubs that expands across Europe, Australasia and Asia.
Eugene Reddington, Sales Managing Director at Molson Coors said: "Molson Coors are delighted to become the beer supplier of Sheffield United, we look forward to a great working relationship with the club and ensuring Blades fans can enjoy a great pint of Carling on match days."
Mike Farnan, Executive Director at Sheffield United said: "We are delighted to work with a company that has so many brands synonymous with football. This three-year deal adds weight to Sheffield United's growing portfolio of business partnerships.
"The Molson Coors partnership is a further demonstration that Sheffield United's unique international model in football is helping the club attract world class brands with international prominence."