Coopers Brewery becomes Adelaide United’s major sponsor

South Australia’s most famous brewery, Coopers, has entered an agreement with A-League Adelaide United.

The iconic South Australian company has become the major or front of shirt sponsor for the Reds, signing a deal for the last nine matches of the season worth around $200,000.

Coopers chairman Glenn Cooper said it was a good move for both the company and the club although they won’t be able to serve any of their products at Hindmarsh Stadium as a rival brewer has the rights for the remainder of the season.

"I feel really comfortable dealing with all of the South Australian identities at Adelaide United," Mr Cooper told the Adelaide Advertiser.

"The stadium is currently under contract with an opposition brewery," he added. "But that brewery contract comes up next year before the next A-League season starts.

“We have tried a number of times to get into the SANFL in supporting South Australian sides.

"It has been extremely difficult, but when the opportunity came up that Robert Gerard had taken over Adelaide United I thought this is a perfect, if not better position to grab because it will give us interstate exposure.

"Our beer sales are growing substantially interstate, and over 64 per cent of our production sales go interstate."

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