Major League Soccer (MLS) has extended its long-term sponsorship agreement with Continental Tire, reports, www.sportspromedia.com/.

The German automotive manufacturer will continue as an official partner of the league and as the official tyre of MLS in the US and Canada. It will also be the official tyre partner for all 22 MLS clubs.

The multi-channel agreement will be activated across broadcast, digital, video, content and in-stadium exposure. The financial terms of the multi-year agreement have not been released.

"Continental Tire is proud to extend our relationship with MLS and US Soccer," said Travis Roffler, director of marketing for Continental Tire.

"The enthusiasm for soccer in the U.S. continues to grow and we're excited to be a part it.

"Our partnership has produced exceptional results so far and we look forward to continuing our commitment to the great sport of soccer and the loyal fans by helping to enhance the fans experience across multiple platforms in innovative ways."