Randy Lerner has revealed he is looking to revamp Villa Park in an effort to make it one of the most up-to-date sporting venues around.
The American billionaire was careful to point out that the capacity will not necessarily be increased beyond the current 42,600.
"It's premature to target any sort of area of the stadium at this point. We have begun to research with some firms of architects and businesses, who come in and think about what you have, and how you may be able to upgrade or expand.
"When I say expand I'm not necessarily focusing on the amount of seats. I'm thinking about whether the way it's laid out makes sense, the paths going in and out - whether they're comparable to what's going on elsewhere.
"I'm also thinking about whether the entrances and corridors and traditional interiors are of a high enough standard.
"That's an analysis that changes depending on what part of the stadium you're in. But we are starting to get focused on whether or not it is as comfortable and clean and beautiful as we can make it and whether there are upgrades within the existing building that would make some sense."
Lerner admits an increase on the current 39,000 average gate would probably hasten any construction work.
"It would have to happen probably to some extent at the same time as gates going up," he said. "To a large extent, people come to Villa Park when there's good football to watch.
"Many come to watch Villa out of loyalty and commitment."