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Chelsea, Man Utd playing for £85M pay-day

The Guardian says according to research conducted by Simon Chadwick, professor of sport business strategy and marketing at Coventry University business school, winning the final will be worth £85m.

Chadwick's research, which was commissioned by Mastercard, finds that even the losing club will earn £30m. That will come courtesy of intangibles such as increased squad value but also extra TV revenue and bonuses linked to existing commercial deals. With upwards of 40,000 English fans in attendance, Moscow also stands to make £35m from hosting the event.

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