The Chelsea head coach first sported his new look during a press conference to preview the club's game against West Brom in mid-November, with the Italian admitting he had grown a beard at the request of his wife.
However, the facial hair only lasted a week as Conte conceded that his daughter's assessment of him looking older with a beard was enough for him to shave it off.
But it is back and, with Chelsea having won their last two Premier League games, Conte says his beard is here to stay.
"I think that I want to keep my beard, and understand if my look has improved or not," he told talkSPORT.
"This is the first time I'm trying to keep my beard - it's a good experience for me and, also, I want to understand if my look is attractive!"