The Bianconeri, going for a hat-trick of Scudetti, will begin their campaign at Sampdoria on Saturday evening.
"It is right that we start the season as favourites because we have won the last two titles, but the favourite doesn't always win," he said from Vinovo on Friday afternoon.
"The winners will be who prove to be the strongest on the field of play. Two years ago we were not favourites and we won.
"It will be really hard this year, there are sides who have spent a lot more than Juventus. Other clubs have spent more and you say the gap between us and the rest has grown "
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