Manchester United will not be distracted by increasing commercial demands, according to group managing director Richard Arnold.
New boss David Moyes revealed he had been made "very aware" by predecessor Sir Alex Ferguson that dealing with sponsors is now regarded as part of the manager's brief at United.
"The number one objective for everyone at this club is to be the number one team on the pitch," said Arnold. "We do nothing that will get in the way of that.
"We work very hard with the support staff to make sure what we do is done in a way that minimises any impact on the players, both from a fatigue and distraction point of view.
"The work we do is very carefully planned."