Despite drawing small crowds to their Champions League matches, Crew believe that providing positive results will see the fans show up.
"Any game that the Crew plays in Crew Stadium has a certain value," general manager Mark McCullers said.
"The Champions League is an important competition. If you price it like minor-league baseball, then that is how people are going to perceive it. I don't think that is appropriate.
"The people that follow the Crew very closely are on top of things," McCullers added. "We're trying to engage that more general sports fan."
Crew defender Gino Padula said it was paramount that the team performed well in the competition as it effects various areas of life in the Columbus region.
"It is very important to win," Padula said. "It's very important for the team, the city and for the league and the American people. We have to start to believe an American team can win CONCACAF."