Columbus Crew have unveiled a brand new logo and look that has become their new identity.
The MLS club, which will evolve to the Columbus Crew Soccer Club in 2015, have altered their stadium signage at the Crew Stadium, merchandise and digital executions for the remainder of 2014 before a full brand change takes place next year.
Columbus Crew SC Investor-Operator and Chairman Anthony Precourt said: "We are extremely proud of our new brand direction and visual identity.
"Our new badge and word-mark truly reflect who we are as a club, from our origins and historical accomplishments to our connection with Columbus and our unique fan culture. It's a timeless design and a strong statement for our brand.
"What we are talking about is not just a new badge for our club. We want to show people that we are doing things differently, that we want to represent the pride of Columbus, and that we want to attract fans from throughout the region."
The Crew posted a video of the changes on their Twitter page which you can see below:
A badge of honor for all to wear: http://t.co/2KFUIdY1k9#NewCrew
— Columbus Crew (@ColumbusCrew) October 9, 2014
#NewCrewpic.twitter.com/u1L2Zx3Qev
— Columbus Crew (@ColumbusCrew) October 9, 2014
