Brisbane Roar have extended their principal sponsorship deal with locally-based cafe group The Coffee Club, reports, www.sportspromedia.com/. The Coffee Club, which has 340 outlets across Australia, New Zealand, Thailand, New Caledonia, the Middle East and China, will continue to have its logo on the front of the team's playing shirts and training kits for the duration of the 2014/15 A-League season.
The Coffee Club is one of the longest-serving sponsors in the A-League, which was founded in 2004, having been a major partner of Brisbane Roar for seven years.
"The Coffee Club is a family-friendly brand. We pride ourselves on being welcoming and inclusive, and we want to bring that to life through grassroots football activity," explained The Coffee Club's marketing manager Greg Bowell.
"We also plan to further engage our database of VIP club members through digital channels to ensure they, too, receive the benefits of such an iconic affiliation."
