Stoke City chairman Peter Coates is confident of improving home attendances.
Saturday's Premier League clash with Manchester City attracted a modest crowd of just 25,052 - some 2,500 short of Stoke's matchday capacity- and the attendance for their previous game against Crystal Palace was only 200 higher.
"We are a bit disappointed with Saturday's attendance," Coates told The Sentinel, "and it is something we are looking at and hoping to address.
"Our season-ticket sales are down, although I don't have the precise figure of how much, and therefore we have to fill more seats on match days.
"We are looking at a number of initiatives I'd rather not go into at the moment, but we do feel they can work.
"I think the reason for the fall in season-ticket sales could be a reflection of the fact we had a difficult second half to last season."
