West Bromwich Albion boss Steve Clarke admits the club's image has taken a battering since the New Year.
Problems on and off the pitch have besieged Clarke's management.
Albion have not won in the Premier League this year and Clarke said: "It hasn't been a good six weeks since the start of the year.
"We have to look at our performances and be honest in our appraisal. We need to refocus and attack the next 13 games with the relish in which we attacked the first 13."