Ping An Insurance has become the new title sponsor of the Chinese Super League (CSL), in a four-year deal, reports, www.sportspromedia.com/. The agreement was brokered by IMG, the strategic partner of the CSL, and marks the longest title sponsorship deal in CSL history.

The contract runs from 2014 until 2018 and sees Ping An return to the CSL having formerly owned the Shenzhen Ping An FC team. No financial terms were released.

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