China possible venue for German Supercup

The German Football League (DFL) is set to meet next month to discuss staging the 2013 edition of the Supercup in China, according to the Bild am Sonntag newspaper, reports SportBusiness.

The German Football League (DFL) is set to meet next month to discuss staging the 2013 edition of the Supercup in China, according to the Bild am Sonntag newspaper, reports SportBusiness.

The 2012 game will see Bundesliga champion Borussia Dortmund face off against league and DFB-Pokal runner-up Bayern Munchen on Sunday.

The newspaper reports that the DFL’s next board meeting in September will see officials discuss whether the League should follow the lead of its rivals in Italy, France and Spain.

The Supercoppa Italiana has been staged in Beijing in three of the past four years, while the French Football League hosted the 2012 edition of its Trophée des Champions in New York last month after previously taking the event to Montreal, Tunis and Tangier.

The Spanish Football Federation has also agreed a preliminary deal to stage the Supercopa competition in China from 2013.

The staging of the German Supercup in China will raise awareness of the Bundesliga in the Asian market but DFL board member Heribert Bruchhagen, the CEO of Eintracht Frankfurt, has warned against attempting to compete with the global appetite reserved for the English Premier League.

Bruchhagen told Bild am Sonntag: “It is difficult to assess what this move would bring us financially. Eur72 million from the international marketing for the league is already an impressive number, and the revenues have been increased significantly by the DFL. It would be a mistake to compare the Bundesliga with the Premier League in this area.”

 
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