Chiellini insists now is the time for the real Juventus to stand up.
"We enjoyed the exhilarating atmosphere provided by the new stadium," the defender said after last night's official opening of the outfit's new arena.
"It has been a touching evening, for both the supporters and for all of us, also because it has been five years since we've been back to this place [the Delle Alpi]. Personally I was very moved.
"Now we need to transfer this Juventus feeling, this desire to start a new era, into giving everything on the pitch on Sunday.
"It will be fundamental for us to begin well against Parma.
"We need to repay the club and the fans because this stadium is a great thing, today's atmosphere and the warmth of the public were incredible.
"Now it will take great character and an element of control to deal with the pressure and do well."