Mexico star Javier Hernandez has signed a multi-year endorsement deal with video games developer EA Sports, reports www.sportspromedia.com/. The Manchester United striker becomes an ambassador for the brand and will appear in marketing and advertising campaigns on its behalf in Mexico and North America.
As part of the deal he will feature on the cover of the 2014 edition of EA Sport's Fifa soccer video game, which will be released later this year for Xbox and Playstation 3 consoles, in Mexico.
"For me it's a real honour to have been selected to appear on the cover of Fifa 14, first of all because I declare myself a big fan of this game, and second because I'm looking forward to sharing my passion for football and EA Sports Fifa 14 with fans all over the world," said the 25-year-old.
David Rutter, the executive producer of Fifa 14, added: "We have long admired the flair and passion Chicharito brings to the sport. With Hernandez on our team we have Mexico's best and most exciting player to help EA Sports make a deeper connection with our fans."