Chicago Fire have announced a multi-year partnership with telecommunications giant AT&T, reports, www.sportspromedia.com/.

The deal will see AT&T's branding integrated through broadcast, digital, video, content and in-stadium exposure, as well as on-site activation at Fire-related events.

As part of the technology-focused agreement, AT&T will become the presenting sponsor of the Fire's starting line-up announcement across all platforms. The company will also present exclusive content and experiences to Fire fans, including a behind-the-scenes series and activations tied to competitive gaming.

"We look forward to bringing fans—both at home and in the stadium—closer to the action through behind-the-scenes exclusive content and on-site activation," said Shizuka Suzuki, assistant vice president of corporate sponsorships at AT&T.

"This innovative collaboration will directly enhance our fan experience," added Fire chief operating officer John Urban. "We couldn't be more excited to team up with AT&T and give the Fire community even more opportunities to engage with our club."