Chicago Fire agree shirt sponsorship with Quaker Oats
Quaker Oats has become the shirt sponsor of Major League Soccer (MLS) club Chicago Fire, reports SportsPro.
The Pepsi Co-owned cereal brand, which also becomes the Fire's official breakfast foods and nutritious snacks partner, is only the second jersey sponsor in the team's 15-year history.
Quaker Oats will also become the title sponsor of the Chicago Fire Juniors youth development programme while a special "Quaker Corner" seating section will be created at Toyota Park, where the Fire play their home matches.
Andrew Hauptman, the owner of the Chicago Fire, said:
The president of Quaker Oats Foods and Snacks North America, Jose Luis Prado, added: "Quaker Oats has been providing nourishing breakfasts and snacks to families for more than a century. This partnership exemplifies our commitment to promoting a healthy, active lifestyle.
“We are excited to work with the Chicago Fire to make a positive impact in the community and across the country." "It's an honour to partner with a trusted Chicago-based brand like Quaker Oats that shares the same sense of community as the Chicago Fire. As a sports team, we know the importance of staying active, eating right and hope to inspire others to do the same. Our players are incredibly proud to don the Quaker name as they hit the field during the 2012 season."
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Matches
| Home | Away | Score | Time |
|---|---|---|---|
| Wed May 23rd | |||
| New York RB | Chivas USA | 1 - 1 | 23:08 |
| Thu May 24th | |||
| Chicago Fire | Dallas | 2 - 1 | 00:40 |
| Seattle Sounders | Columbus Crew | - 2 | 02:10 |
| LA Galaxy | SJ Earthquakes | 2 - 3 | 02:30 |
| Sat May 26th | |||
| Houston Dynamo | LA Galaxy | 18:30 | |
| Toronto | Philadelphia Union | 20:30 | |
| Columbus Crew | Chicago Fire | 23:00 | |
| DC United | New England | 23:30 | |
| Sun May 27th | |||
| Real Salt Lake | Dallas | 01:00 | |
| Colorado Rapids | Montreal Impact | 01:00 | |
| Portland Timbers | Whitecaps | 02:00 | |
| Chivas USA | Seattle Sounders | 02:30 | |
| Sporting KC | SJ Earthquakes | 20:30 | |
Tables
| Team | P | W | D | L | GD | PTS |
|---|---|---|---|---|---|---|
| New York RB | 13 | 8 | 2 | 3 | 8 | 26 |
| Real Salt Lake | 13 | 8 | 2 | 3 | 7 | 26 |
| SJ Earthquakes | 11 | 7 | 2 | 2 | 10 | 23 |
| DC United | 14 | 7 | 3 | 4 | 8 | 24 |
| Seattle Sounders | 10 | 7 | 1 | 2 | 9 | 22 |
| Sporting KC | 11 | 7 | 1 | 3 | 6 | 22 |
| Whitecaps | 10 | 5 | 2 | 3 | -1 | 17 |
| Chicago Fire | 11 | 5 | 3 | 3 | 1 | 18 |
| Colorado Rapids | 10 | 5 | 5 | 3 | 15 | |
| Columbus Crew | 11 | 4 | 3 | 4 | -1 | 15 |
| Dallas | 12 | 3 | 3 | 6 | -7 | 12 |
| New England | 11 | 4 | 1 | 6 | -1 | 13 |
| LA Galaxy | 10 | 3 | 2 | 5 | -3 | 11 |
| Houston Dynamo | 10 | 3 | 4 | 3 | -1 | 13 |
| Montreal Impact | 12 | 3 | 3 | 6 | -5 | 12 |
| Chivas USA | 10 | 3 | 1 | 6 | -6 | 10 |
| Philadelphia Union | 10 | 2 | 2 | 6 | -5 | 8 |
| Portland Timbers | 10 | 2 | 3 | 5 | -4 | 9 |
| Toronto | 9 | 9 | -14 |
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