Chelsea captain John Terry has joined forces with Riviera Entertainment to maximise his commercial potential.
Terry has enlisted Riviera Entertainment to identify suitable commercial endorsements after his recent split from long-term agent Aaron Lincoln.
"There are certain commercial areas which I would be proud to be associated with," Terry said, "Elite are in control of my marketing and promotional rights and they have identified Riviera as an ideal partner to help secure the right deals for me going forward."
Russell Edwards, Riviera's commercial manager, said: "John Terry has a great deal to offer the commercial world and we already have companies on our books that are interested in being linked with such a high-profile brand ambassador. With the World Cup just under nine months away we're expecting a busy winter."
Elite Management is owned and controlled by Terry's long term friends Paul Nicholls and Keith Cousins.
