Chelsea skipper John Terry faces projected losses of £20 million after being stood down as England captain.

The Sun says the Chelsea defender, 29, was stripped of the armband - and replaced by Rio Ferdinand - after a 12-minute meeting with boss Fabio Capello at Wembley yesterday.

Sponsorship experts believe the fall-out from Terry's affair with England team-mate Wayne Bridge's ex-partner Vanessa Perroncel will cost him several lucrative contracts.

His only current individual contract is a £4m boot deal with Umbro after his contract with King of Shaves ended in 2008.

Success by England at this summer's World Cup - and the prospect of him holding the trophy aloft - would have catapulted Terry into a different market.

Now he has no chance of emulating David Beckham, a magnet to blue-chip sponsors like Vodafone, Gillette and Pepsi, who offered contracts valued at between £3m and £5m each.

Terry, worth an estimated £17m with club earnings of £150,000 a week, will also now miss out on the £250,000 captain's bonus from the team's sponsorship cash share-out.

Then there would have been the inevitable book after South Africa - with a bigger advance for any England skipper - and spin-offs with clothing brands.

Dr Sue Bridgewater, a lecturer in sports marketing at Warwick Business School, said: "As Tiger Woods found out to his cost, earnings can be substantially hit.

"Companies had not made much use of Terry in marketing terms even before all this but the potential was there given the prospect of the World Cup this summer.

"Previous England captains have all earned significant sums and the most successful, of course, was David Beckham.

"He is seen to have a positive image outside the sport, especially in the Far East where they see him as a strong family man."