Chelsea keeper Cech lands stunning endorsement deal

Chelsea goalkeeper Petr Cech has landed one of the biggest endorsement deals in football.

On the eve of last night's superb performance at Liverpool, Cech signed one of the biggest sponsorship deals in world football after agreeing a £17.5million, five-year contract with adidas.

The 27-year-old has become the sportswear company's No 1 goalkeeping icon and will feature in tournament promotions wearing the protective helmet he has worn since brain surgery in 2006, plus boots and gloves made by adidas.

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