The 33-year-old coach, who has become Roman Abramovich's seventh manager in his eight years at Chelsea, also believes in spelling out his beliefs to his new players.
AVB told the Sunday Mirror: "I'm no dictator.
"I encourage freedom of choice in football. Players can only achieve their true potential if they are not shackled and are able to stand on their own two feet.
"Creativity in my players is important. I love the unpredictable part of the game.
"I strongly believe that players have to express themselves to their full potential, they must be able to make choices during the game."