Turkish Airlines are set to become new shirt sponsors for Chelsea.
The Daily Mail says Turkish Airlines are understood to be top of the list to replace Samsung, whose contract as Chelsea shirt sponsors expires at the end of the season.
Europe's fourth biggest airliner, who made a memorable commercial deal with sports stars Lionel Messi and Kobe Bryant, have recently been sponsors of Barcelona, Manchester United and the Turkey national team.
Samsung have backed Chelsea since 2005 when former chief executive Peter Kenyon said the club was going to 'paint the world blue'.
Chelsea renewed their shirt sponsorship contract with Samsung in 2013, but with surprisingly little publicity.
For the big stories and the banter follow us on Twitter: @tribalfootball