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Champions Man City embrace social networking

Premier League champions Manchester City have agreed a deal with social network Foursquare, reports SportsPro. The partnership will allow City fans to access special offers on items including merchandise, food and drink, by 'checking in' on the location-based service at the Etihad Stadium and other club-approved 'Heart of the City' venues.

Fans will also be able to share photos and advice on where to watch televised away fixtures.

It is Foursquare's first such agreement with a Premier League club.

Richard Ayers, Manchester City's digital playmaker, said: "Innovating with digital media has been a huge focus for us over the last year. We're constantly striving to build more meaningful and rewarding relationships with fans, wherever they are in the world, and this deal is a fantastic addition to the City services.

"Foursquare's a great company to work with and we're delighted to be the first in football to offer our fans this service."

Foursquare director of media partnerships Jonathan Crowley added: "We're excited to partner with Manchester City as the first English Premier League team on foursquare. It's great that they'll not only be engaging with fans at Etihad Stadium, but also helping US fans find places to watch the games while rewarding them with discounts on official team gear."

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Dave Williams

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