Rodgers acknowledged that the Dutchman's progress personified the ethos of Celtic in terms of spotting and recruiting gems, developing and selling.
He said: "Celtic bring in players and they will develop and improve here and obviously they will move on."
The former Liverpool boss, however, insists Van Dijk should not concern himself with his price tag.
He said: "It is obviously great for Virgil firstly because he has gone to a brilliant club where every aspect of you as a player is tested, how you cope under pressure and the microscope goes on to him every game he plays.
"But he looks a great talent and he will obviously go on to a great club and hopefully prove that."