Manchester City have agreed a deal with Fabulous Fan Fare, a start-up joint venture between TV chef Jamie Oliver's Fabulous Feasts company and Legends Hospitality, reports SportsPro.
The agreement comes into effect in August 2013, at the start of the new season, and will see Fabulous Fan Fare providing all hospitality and catering services including all public concessions, hospitality areas and City's fan zones at the Etihad Stadium. It also covers non-match event catering.
Fabulous Fan Fare will replace Lindley Venue Catering, which has been a City partner for a decade.
While Oliver is a well-known figure in the UK thanks to his many TV vehicles, Legends Hospitality is best known for its work at Yankee Stadium in New York and Cowboys Stadium in Dallas.
“It is our ambition to create a world class customer experience for everybody who visits the Etihad Stadium,” said Tom Glick, chief commercial and operating officer for Manchester City, who currently lie second in the Premier League.
“We are looking forward to working with these two leading brands as we continue to develop our stadium to achieve this aim."
“Our passion for providing tasty food to the public is second to none and so we’re enormously excited to be working with Manchester City and Legends to offer what we believe will be the best stadium catering in the Premier League," added Nigel Harris, managing director of Jamie Oliver's Fabulous Feasts.
“We’ve been in discussions with the club for many months and we now have a dedicated team in place to ensure that the hospitality at the Etihad Stadium is truly something special.”
Dave Checketts, chairman and chief executive of Legends Hospitality, said of the company's expansion into the UK: “We have long sought out to expand our footprint internationally and think Manchester City and Etihad Stadium are the perfect start and fit quite well with our stable of iconic venues."