Castrol continues sponsorship of USA and Mexican football
Castrol has renewed its sponsorship deal with Soccer United Marketing (SUM) for another two years, reports SportsPro.
The petrochemicals company's Castrol GTX High Mileage brand will continue as a partner of the MLS, the US men's national soccer team and of Mexican international fixtures played in the USA until the end of 2014.
Castrol will be entitled to in-stadium branding, player appearances, and on-site activation, and will continue to run initiatives such as the Castrol MLS Index player-ranking tool and the Castrol MLS Predictor.
Carolyn Eckert, director of promotions, sponsorship and creative services at Castrol, said:
SUM senior vice president of global sponsorship David Wright added: "Castrol continues to be an extraordinary strategic partner for Major League Soccer, US Soccer and the Mexican national team. Castrol has introduced innovative fan engagement strategies and tools that have become very popular with soccer fans around the world. We are extremely proud of the partnership to date and equally excited about the future." "Globally, Castrol has been a supporter of soccer and we are excited to remain a member of the SUM family. This partnership enhances our connection with our target consumers while continuing to increase fan engagement with the sport."
Castrol is also a sponsor of the 2014 Fifa World Cup and 2013 Fifa Confederations Cup in Brazil.
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