West Ham United striker Carlton Cole has welcomed strike competition from Andy Carroll.
The Liverpool forward has joined the Hammers on a season-long loan but Cole does not fear for his position as he believes the rivalry is healthy from a squad perspective.
"Every year, you have to have people challenging for places because it is healthy for the club," Cole told the club's official website.
"I'm a guy who believes in that and you could get complacent if you know you are going to play week-in, week-out.
"It's better to always be on your toes and I welcome a challenge like Andy Carroll because he is one of the best target men around in the Premier League and it's just going to reinvigorate me to be a better player."
