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Carlsberg keen to extend Liverpool sponsorship agreement

Carlsberg are happy to discuss renewing their sponsorship deal with Liverpool.

The Guardian says Carlsberg's shirt sponsorship deal with Liverpool, worth £7.3m a season, expires in 2010 and although the company has been disturbed by the amount of boardroom in-fighting at Anfield, it said it would be prepared to renew it.

"We will renegotiate our deal with Liverpool in the summer," said Keld Strudahl, Carlsberg's international marketing director.

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