Newly-promoted Premier LeagueCardiff City have entered into a partnership with online betting company 1XBet, reports, www.sportspromedia.com/.

The deal, 1XBet's first with a club in the English top-flight, names the company as Cardiff's global betting partner until the end of 2019/20.

As part of the deal, 1XBet will also be granted use of online and offline assets and launch activation programmes in the areas in which it operates, with the Welsh club's fans benefitting from club-specific offers and promotions.

Ken Choo, Cardiff chief executive, said: "[1XBet] are a forward-thinking, progressive business with a large global foot print."