England coach Fabio Capello insists he will regard it as a failure if the Three Lions do not make it to the World Cup final this summer.
Capello has named his provisional 30-man training squad for a camp in Austria, which he will trim down to 23 on 1st June.
The Italian coach also revealed the influence of the media in England, but believes he can deal with the pressure and hopes to take his side to the final stage of the competition.
"Every day the media here comes up with something new," he told Italian newspaper La Stampa. "And the media has a lot of clout, they really influence public opinion.
"But you have to recognise that, at the same time, they have the pulse of English society.
"It's part of the job and that's why I'm here. If we don't at least reach the final, we will have failed."
Capello had some critical words for the former regime under manager Steve McClaren, while he also spoke about his decision to strip John Terry of the captaincy.
When asked what he changed on his arrival, he added: "A lot of psychology, a lot of talking, making rules and trying to restore the pride of wearing this shirt.
"When I arrived, I saw players who were switched off, scared, without a sense of belonging. I was surprised.
"So I tightened the screws, I demanded professionalism and this cemented our team.
"Terry is a true leader, one of those players who always makes a difference. I had no choice (to take the captaincy away), he knows that, to me, values come first.
"My other leaders are (Wayne) Rooney, (Rio) Ferdinand, (Frank) Lampard and (Steven) Gerrard. I need them all on my side."