The Football Federation of Cambodia (FFC) has entered into a partnership with the Dentsu Sports Asia (DSA) agency, reports, www.sportspromedia.com/. Under the terms of the agreement, DSA will procure and negotiate sponsorship for the upcoming Hun Sen Cup 2014, as well as assisting in the marketing of the event.
DSA previously collaborated with FFC on last year's edition of the competition, which serves as the yearly curtain raiser for the Cambodian soccer season and features teams from the Metfone C-League, the country's top league, as well as amateur sides.
"With the recent success of last year's Hun Sen Cup, we are delighted to further our relationship with Dentsu Sports Asia by becoming official partners," said General Sao Sokha, the FFC president.
"I am confident that Dentsu Sports Asia will continue to bring in global partners to support the growth of local football in Cambodia."
