Prior to each Premier League season in which Burnley are involved, the number one target is to simply avoid the drop.
2016/17 will be no different for Sean Dyche and his Clarets despite their tremendous triumph in the Championship last campaign.
A club-record signing arrived in mid-August before that prestige was swiftly broken in just a matter of weeks with another signing of status, indicating that the Lancashire outfit are intent on establishing themselves within the country's elite 20.
Burnley certainly possess the graft, determination and conviction to remain aloft in the top flight but the outright quality is a permanent query…
Burnley - 2016/17
Jeff Hendrick - from Derby County for£10.5m
The Clarets have landed a 24-year-old with an obscene amount of capacity for improvement for a club-record fee.
Even after more than 200 outings for Derby, Hendrick is expected to continue 'moving through the ranks' after becoming a key player for the Rams as well as emerging as a prime move at international for the Republic of Ireland following his exploits at Euro2016.
Has the mentality to quickly adapt to the Premier League and is expected to be the perfect replacement for Joey Barton in the centre of midfield.
Steven Defour - from Anderlecht for£8m
Was the record Clarets signing before the capture of Hendrick but don't think that will prompt him to hang his head.
Casing that aside, the 28-year-old has near 400 first-team appearances and close to 50 international games with Belgium under his belt which will no doubt hold Dyche's side in good stead.
A fairly strong addition for Burnley who is likely to operate alongside his fellow recent arrival Hendrick.
Another signing from the Championship, Gudmundsson will bring creativity and attacking strength to Turf Moor.
The Iceland international enjoyed two productive seasons with Charlton, took that form into Euro2016, and is now eyeing an assault on England's top division.
Gudmundsson is a solid signing who can only assist the Clarets by forming a strong attacking midfield team alongside the likes of Scott Arfield and George Boyd who were out to provide for Andre Gray and Sam Vokes.
Nick Pope - from Charlton Athletic for £1m
Pope will provide goalkeeping cover to Tom Heaton and Paul Robinson.
The 24-year-old has pulled together almost 100 appearances on a number of loan deals with lower league clubs and will be chomping at the bit to add to his recent EFL Cup outing.
Burnley have made their intentions clear this summer.
No longer are they content to drop in and out of the prime time, rather settle themselves where the grass is greener and the economical climate is much stronger.
With limited resources available, Burnley recruited solidly in the summer to give themselves absolutely every chance of securing a second straight Premier League season for the first time in their top flight history.
Tribal's Transfer Ranking: 7/10