Burnley boss Sean Dyche hopes Danny Ings follows Kieran Trippier in signing a new deal.
Ings is now inside the final year of his current Clarets contract.
Dyche told the Lancashire Evening Telegraph: "We are keen on keeping our players and Tripps was the first (this summer) and he was really pleased to sign, really wanted to sign.
"Tripps is a really important one because I think people were wondering. We're really pleased with that.
"Beyond that there are players who we want to keep and there are ongoing talks.
"Danny is one that is an ongoing process but to be honest we're not in the business of selling our best players.
"We did say that last year, let's be fair, and I think it's a good sign that we haven't."
