Burnley boss Owen Coyle says it's up to his bench players to convince him they're a better option than Steven Fletcher.
The Scot has been leading the line superbly for Burnley in recent weeks.
"There are one or two others that are probably frustrated right now because of the style of play and system we're playing, and the fact that Fletcher is up there and playing out of his skin," said Coyle.
"That's what we want - the competition between players.
"I believe Steven Fletcher is getting better and better.
"I said from the outset when I brought him to the club, I've known him since he was a kid coming through at Hibernian and I've always kept my eye on him.
"I believe he can get better. He's got quick feet, an eye for a goal, he's good in the air.
"He's taking confidence from knowing that as good as the players he is playing against, he's at their level."