BT Sport in link-up with Man City

BT Sport has agreed a three-year content and sponsorship deal with Premier League soccer club Manchester City, reports, www.sportspromedia.com/.

The recently launched pay-TV broadcaster will produce weekly interviews with City players and coaching staff as well as other exclusive behind the scenes programming.

In addition, live matchday broadcasts will be made at every game from the new BT City Square outside the team's home Etihad Stadium.

The partnership is BT Sport's first with a Premier League side.

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