Hull City boss Steve Bruce says the club's rebranding row won't force him out.
Asked if he would consider walking away unless the storm subsided, Bruce was categorical.
"No, no, no," he said, almost with a chuckle.
"I certainly won't walk away from it. The name change is the least of my worries at this particular moment.
"I'm more focused than ever to do the job which was always on the remit, to make sure this club stays in the Premier League.
"For me the biggest marketing brand you can get is by making your team play in the Premier League year in and year out.
"That gives you a bigger and better profile than anything else and that's got to be our focus."
