Sunderland boss Steve Bruce says they're becoming a bigger draw for transfer targets.
Bruce has revealed that securing a fifth season of top flight football will make Sunderland football club much more appealing to potential signings.
He told a fans Q&A: "A club that has five years in the top-flight becomes a huge attraction to players.
"Word has spread about the owner and the chairman's aims for the future and Sunderland football club has become a club people want to be associated with.
"Myself, Niall and the owner all want to see Sunderland firmly established in the Premier League and I don't see that as a difficult thing to do."
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