Brisbane Roar have angered fans by increasing the prices of their tickets.
The club has almost doubled their membership packages this season and it may have a detrimental effect as some Roar supporters may defect to new club Gold Coast United.
"In a time when the club has the perfect opportunity to reach out to fans, they have instead done the reverse and pushed many of the faithful away," wrote a disgruntled fan in an email to The Courier-Mail.
"A large number of people won't be renewing. As GCU is offering 25 per cent discount to any Roar fans, their price of $199 looks tempting to some."
Roar general manager Peter McLennan said the club's hand was forced after working out what was best for both fans and the club's sustainability.
"We understand our members' concerns regarding the price rises," he said.
"The last thing we want to do is upset our fan base. The Orange Army have been fantastic for us.
"With any (cost) increase, certainly in these times, you're going to find people who aren't in favour of that, and we sympathise and we apologise for that.
"But it's a move that the club has had to make moving forward."