West Ham United vice-chairman Karren Brady has revealed they have a fortune of memorabilia in the club's vaults.
The Hammers' new owners are actively driving down the club's debts.
And Karren revealed in her diary for The Sun: "Amazing the secrets you discover in the boardroom. In this case, ours at Upton Park. A silver tray with Football League club crests on it has a £120,000 tag attached.
"Bobby Moore's player of the World Cup trophy awarded in 1966 is valued at £100,000 and his Sports Personality of the Year trophy at £60,000! We have £3.3million worth of memorabilia in the vaults - and I dream one day we can put it on show at our new HQ, the 2012 Olympic Stadium."